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Prometey Bank Annual Report 2013
Veni, Vidi, Crack!
Sometimes nutrition facts are far less persuasive than the engaging packaging!
Each package is an invitation to experience new taste.
Transmitting the ideal structures of nature to design.
Product ingredients as a base for design concept
What if the equation were turned around and instead of seeking nutrition in a bottle of yogurt the buyers were seeking toys on a dairy products shelves.
We can’t claim that the packaging was the only reason for the business rebirth, yet it had a dramatic impact.