Developed to be a take away café, the essence of the brand is mostly expressed in the medias of the brand identity, with its black & white and colorful elements. The packaging is specially developed for takeaway, as it is so self-sufficient to live out of the café but anyway talk about its identity and its appurtenance to Cafe Diego. Comprising a big part in the identity the stenciled head of Diego Maradona and the logo are the commonly placed identity elements on the medias. We also took the pages of the newspapers with articles about the legendary football player and injected them into the brand identity as media. Located in Abu Dhabi, Cafe Diego was developed to create a small Argentina there, with its essence and the spirit we enriched it with.