Moo Goo
Packaging design
industry
Dairy product
client
lovenské pramene a žriedla
year
2012
overview
European hot and cold milk syrups are intended for children and adults. At the time the 3 attractive flavors were produced – caramel, cocoa, and vanilla.
challenge
The task was to help concerned mothers make their kids want to drink milk.
solution
The Project commenced with brand name development. Moo – is a cow sound, goo – comes from gooey, which is attributable to a syrup. With the brand name decided, we moved to brand visualization process and developed a brand character of happy super-cow to communicate the brand promise to the target. The packaging showcases a cow pattern, with the cow depicted wearing a superhero outfit. This conveys the message that the product is beneficial for health and can contribute to increased strength.
The brand firstly launched in Slovakia and had a great market success, shaping a new product category. At present, the brand is planning its expansion to other European countries.