Working on Play City redesign, we were challenged to create a new identity and logo.
The redesign includes all the entertainment services, not linked thematically but acting in accordance with each other in one concept.
The base of the main concept is the visualization of the icons created in isometric space. The feeling of dynamics is expressed through the doodles.
The combination of images with persons and graphic vector elements in the posters creates a connection between the real and game worlds. A unique color spectrum was created for each service in that way so each time you combine new services it obtains a new color spectrum.