Backbone Branding celebrating BXL 20TH Anniversary in Shenzen

As a part of our ongoing journey of spreading our designs and ideas on a universal platform, this time we headed to, well, non-other than China and in front of more than 4.2 million live streaming audience!

We were honored to be chosen along with some of the most influential design agencies in Europe to be invited by PENTAWARDS and BXL to the Product Design and Development Forum 2019 dedicated to celebrate Shenzhen Baixinglong Creative Packaging’s (BXL) 20th anniversary.

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Let’s start by the day before the much-awaited event. 

We had the chance to visit the Shenzhen Baixinglong Creative Packaging Co. office and witness firsthand the company’s activity and works along with an interesting discussion with their design team about the future of packaging design and its growing importance.Z19_2053 Z19_2088 Z19_2173 Z19_2925 Z19_2731

And now for the much anticipated big day!
 On the 8th of July, Stepan Azaryan, our Founder and Creative Director, gave an inspiring presentation along with other speakers from European top design agencies in front of the Mayor of Shenzhen, government officials, university professors, head of brands, designers as well as the several million audience that live-streamed the event.

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Big thanks to PENTAWARDS and BXL team for this very unique opportunity and cheers to the future design events heading our way. Stay tuned for the many more to come!


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