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  • Throwback to 2020

    Year 2020 was tough for the whole globe: lack of events, live communication, lack of travel and inspiration. From the beginning of pandemic, we were determined to nail it against all odds and today, as we look back at 2020, we see that human determination and persistence is so strong that even global disease, pandemic, lockdown and even war can’t stop you from achieving your goals. So, as an encouragement…

  • Backbone Branding

    Backbone dictates the design trends

    The successful start of 2021 continues to inspire us. Bringing a little bit of light into this year, we are delighted to share that two projects of Backbone Branding, which were awarded Gold and Bronze at the Pentawards 2020, continue to attract the international design community and get high marks. Our ”Ani Dairy” and ”Mrgastan” projects were included in the Pentawards list of Design Trends of 2021, which are: minimalism…

  • 6 PROJECTS and 6 AWARDS at World Brand Design Society Award 2020/2021

    2020 was a tough year for almost any person and business. But in spite of all the difficulties, we, at Backbone Branding, were determined not to put our hands down but to push harder towards success and new heights. We put a lot of effort and creativeness to create packaging design that would be different would inspire people in these hard times and raise positive emotions and awareness. And the…

  • Backbone on Backbone: Mariam Stepanyan, Art Director

    With Her Sharp Wit And Limitless Creative Talent, We Sure Love Having Mariam In Our Team. She Has Joined Backbone As An Illustrator In 2016 And Has Recently Become The Art Director Of Our Agency. It Goes Without Saying That She Had A Lot Of Interesting Things To Say, So We Sat Down With Her For An In Depth Talk, The Result Was As Interesting As Expected. Here’s What We…

  • The London Series: striking architecture & inspiring urban fabric

      —by Grace Jerejian    While visiting the city for a week in September, in order to attend the Pentawards, the leading packaging awards ceremony taking place in London this year, we witnessed firsthand the city’s varied and rich architecture as well as the fascinating aesthetics of its urban planning,  Let’s put into words its magic and attempt to explain what gives London that ‘’je ne sais quoi’’ factor, making…

  • Backbone on Backbone: Elina Barseghyan, illustrator

      With her infectious laugh, bright smile and distinctive humour, Elina is the source of good vibes and positive energy at our Agency.  We sat down with her on this cozy fall evening to learn more about her, what inspired her, her approach to the work as well as her aspirations as an illustrator.     Tell us a bit about yourself I have been drawing and painting ever since…

  • Backbone Branding celebrating BXL 20TH Anniversary in Shenzen

    As a part of our ongoing journey of spreading our designs and ideas on a universal platform, this time we headed to, well, non-other than China and in front of more than 4.2 million live streaming audience! We were honored to be chosen along with some of the most influential design agencies in Europe to be invited by PENTAWARDS and BXL to the Product Design and Development Forum 2019 dedicated…

  • “Fish Club Wine” on the cover of “The Package Design Book 5”

    2018 was full of interesting projects, wonderful events and fascinating moments. For us, one of those happened when our “Fish Club Wine” project appeared on the cover of the renowned design book “The Package Design Book #5” by TASCHEN Publishing House that rounds up the winning designs from the 2017–2018 PENTAWARDS competition.The Pentawards are recognized as the most prestigious worldwide competition exclusively devoted to packaging design. In the 10 years…

  • Backbone Branding at FBIF “Global Innovation, Powering the Future” in Shanghai.

    It is the third year that Food & Beverage Innovation Forum (FBIF) gets together the influential representatives, brand owners, creatives and suppliers of the food and beverage industry to identify the most inspiring and innovative ideas from around the world. Backbone Branding had the honor of being the only creative agency attending from Armenia and being one of the main guest speakers. This year FBIF was held during April 18th…

  • Backbone Branding invited to Diego Armando Maradona’s birthday party.

    Last year, on October 30, Café Diego had its Grand Opening Ceremony. One of the highlighting events of the Ceremony was Diego Maradona’s birthday party. The co-owner of Cafe Diego project was personally present and brought his friends and other guests, and our agency had an honor to be at this unforgettable party, as well. Backbone Branding was invited both as a special guest and as a company which did…