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Transmitting the ideal structures of nature to design.
Sometimes nutrition facts are far less persuasive than the engaging packaging!
Prometey Bank Annual Report 2013
Product ingredients as a base for design concept
What if the equation were turned around and instead of seeking nutrition in a bottle of yogurt the buyers were seeking toys on a dairy products shelves.
We can’t claim that the packaging was the only reason for the business rebirth, yet it had a dramatic impact.