AniYogurt_BANNER-min

Ani Yogurt

Branding Services / Packaging design

industry

Food, Dairy, Yogurt

client

Ani Product

year

2021

awards

Pents_gold_2022
2022
Best_label-_design
2023-Silver

overview

Our partner approached us to brand their new product - yogurt with fruit, which would join the “Ani Product” family.

challenge

The challenge was to create the brand with its own independent identity, yet still resemble the parent imagery, where accumulated benefits of the parent brand would continue to transfer to this new product.

solution

The design is minimalistic, straightforward, and not overloaded with text and images. It is attractive, rendering a natural and delicious product, representing the ingredients in all fairness. The contents are clearly visible through the transparent jars.

The life-like fruit on the packaging showcase the fruity layer at the bottom of the jar, and the natural yogurt made from pure, full-cream milk compliments the rich colors in a cloak of tender, creamy goodness, ready to be devoured. The product logo, which we previously redesigned, is a simple black spot - a bold nod to the spot on the cow’s hide. The logo is printed on both sides of the packaging, which makes it visible on either side of the shelf, garnering a greater impact on consumers. The end result: A simple design, creating an emotional connection with customers, joining the “Ani Product” family, loved and sought out on the shelves.

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AniYogurt_01-min
AniYogurt_02-min

The life-like fruit on the packaging showcases the fruity layer at the bottom of the jar, and yogurt compliments the rich colors in a cloak of tender goodness, ready to be devoured.

AniYogurt_03-min
AniYogurt_04-min
AniYogurt_05-min
AniYogurt_06-min

The logo is printed on both sides of the packaging, which makes it visible on either side of the shelf, garnering a greater impact on consumers.

AniYogurt_07-min
AniYogurt_08-min

This packaging design is super clear to any consumer as to the content and taste of the product. It looks clean, natural & tasty. The drops coming down the fruit alludes to the texture of the yogurt. The fact that the ingredients are visible at the top and bottom gives credibility and transparency to the content. It's brilliant.

Image

Monica Holmvik Persdotter

Global Category Director at Arla Foods

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