ARBEQUEEN-{cover}

Arbequeen

New brand creation

industry

Food, Preserves

client

Arbequeen

year

2021

overview

Arbequina is considered the queen of olives due to its unique taste and high quality. It requires a special approach of harvesting by handpicking, one by one. Although small, we can extract a sizable amount of oil, which is frost resistant, and is adaptable to different conditions of climate and soil. So how can we convey the royal essence of arbequina cold pressed oil through simple packaging?

challenge

The challenge was to show all the characteristics of cold pressed arbequina oil, and highlight the unique and diverse features that it has to offer by packaging design.

solution

We had nothing to do but to give Arbequina olive a character it deserves, a queen. We have depicted a crown, which emphasizes this unique oil’s advantages over the other similar products. We gave the packaging the effect of a royal headpiece, through which the bottle is seen in the shape of an olive with a delicate illustration of the queen’s face, made of a whole piece of paper. It is meant to become a beautiful ornament in people’s routine. Therefore, with simple minimalist packaging, we depicted all the royal features that Arbequina olive oil has to offer. We have emphasized the taste differences through black and white packaging. The name was obtained through wordplay and reflects both the name of the olive and its royalty.

Therefore, with simple minimalist packaging, we depicted all the royal features that Arbequina olive oil has to offer. We have emphasized the taste differences through black and white packaging. The name was obtained through wordplay and reflects both the name of the olive and its royalty.

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