New brand creation
The gloomy and dark reality became the consequences of the Pandemic. We decided to look at them from another angle: find the source of inspiration which will encourage people, reminding them that life is still wonderful.
We set a goal to make the obligatory mask-wearing-process a pleasure of self-expression and a mean to add some colors to those depressing and challenging times.
Art became the source of our inspiration. We gave it an opportunity to implement its mission on the masks, with the help of masks. We transformed an ordinary mask into a work of art, a modern tool of spreading art that at same time fulfills its main prevailing function.
The packaging itself is the portrait of famous artists – with fragments from their famous works of art, yet in their minds. Drawn those sketches in simple, uninterrupted thick and thin lines, we provide those masks with a second life, engaging the owner into the art-making process by coloring the sketches and saving them. Spread art, not a virus.