Artsocks
Branding Services / Packaging design
industry
Clothing
client
Artsocks
year
2019
awards
overview
Artsocks is a line of creative socks that carry the design of some of the world’s most renowned painting masterpieces.
challenge
A socks manufacturing company by the name of Artsocks approached us to create the packaging for their new collection about some of the world’s most renowned painting masterpieces. The goal was to have a packaging that conveyed in the best way possible the name of the brand, the collection’s theme and would have powerful impact from an advertising point of view.
solution
No displayed painting is complete without the right frame: these two go hand in hand. That is why we decided to create a frame-shaped package. Other than its obvious function of protecting the artwork and allowing it to be hung, the frame permits the eye of the viewer to focus on the subject that it is surrounding and drawing attention to its content by highlighting its significance. In fact, carrying on with the artistic concept of this sock collection, our packaging is intended to elevate the value of its content and take it to the next level by turning them into the perfect choice for a funky gift.
Making the act of offering or receiving an Artsocks frame box an entertaining and exciting moment! The design for packaging is elegant and sober, which contrasts with the vibrant, colorful socks, therefore allowing the purchaser to concentrate on the actual item. The monochrome choice and minimal design of the frame is also intended for practical reasons: this allows the frames to be suitable and adaptable to a wide array of sock designs, no matter what kind of print, pattern or color they had. A bigger size of the packaging that fits two pairs of socks exists as well. From a merchandising point of view, a display wall full of artsocks hung next to one another can have a very artistic and aesthetically pleasing appeal that would pique the viewer’s curiosity.
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The main idea of this packaging was to turn artsy socks into displayable and wall mountable ‘’sock paintings".
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