The client, Ibari group, produces jam and preserves, compotes, dried fruits and tea. For the products high in sugar it is becoming harder to win the hearts of health concious consumers who turn to healthier alternatives and eating habits.
The challenge was to create a design that would unify different kind of products under one brand and position those products as treats that one should enjoy more and eat less.
Nature is always a great source of fascination to us and we get inspired by studying the shape and anatomy of its components or even observing the behavior of its species. While observing the way birds ate fruit in an orchard, we came to a conclusion that their behavior is representative to the way man should take food and enjoy it in small portions.
We noticed that the similarity between the aesthetics of the beak of a bird and the shape of some fruits is significant. This was followed by a unique series of illustrations portraying the resemblance between the anatomy of a bird’s beak and the form of fruit by combining them into one entity. This is how the name ‘’beak pick !’’ was born. We were inspired by a bird’s frisky walking patterns for the playful writing style of the logo. With the vibrant illustrations on a pure white background the product stands out from the lot therefore having a strong impact on the consumer. Beak pick is a daily treat to be savored slowly while taking pleasure in the moment.