Bnavan Brand Identity
New brand creation / Packaging design
Food, Dairy Product
Bnavan is a natural town, the residents of which are cows, hens, goats, chickens, that live to produce healthy and natural products. Different products under this private label are designed with different episodes from the farm life.
Being concerned with nowadays’ non-natural and unhealthy food, our partner has decided to assemble the farmers’ exclusively natural and high quality products under one brand.
Having the story of this common problem we have discovered a story in nature: the story of healthy and happy animals that live in a farmhouse, eat healthy food, breath fresh air and produce natural and pure products. We chose the brand's main characters, turned them into fearless, friendly, fun-loving characters looking for endless adventures to turn their day into a game, and illustrated different episodes of their farm line stories on the packaging.
For the design of the different product categories under this brand we have used simple 2 color funny and lively illustrations, which took the role of creating strong emotional connection with the customers. On the one hand, the black and white design is used for affordable printing , on the other hand conveys primary values of the brand: pureness and honesty. So we dispensed the different scenes of farm life storyline on different products’ packaging, maintaining the brand identity and making the customers discover the new scene of the farm life ordering a new pack of healthy natural products.