Branding Services / Packaging design
Bnavan is a natural town, the residents of which are cows, hens, goats, chickens, that live to produce healthy and natural products. Different products under this private label are designed with different episodes from the farm life.
Our challenge was to create an engaging brand that would reach the consumers that go for a healthy lifestyle, originate strong emotional connections with them and communicate the concept and story of the brand.
We suggested a solution that required a standard budget packaging, with illustrations that create an emotional bond acting beneficially for the brand promotion. We chose the brand’s main characters – hens, and turned them into fearless, friendly, fun-loving characters looking for endless adventures to turn their day into a game and illustrated different episodes of their farmline stories on the packaging.
They live in freedom with other farm animals, which is also essential as a healthy environment contributes to the product quality. We used limited colors which make the continuously changing graphics on the packaging affordable for the client. We kept white as a color typical for dairy products, highlighting its naturalness, contrasting with black and gold as an accent color. The materials used for the packaging are characterized as eco-friendly and harmless for the nature. The sustainability of our work is one of the major points that we always pay attention to, and “Bnavan Eggs” is not an exception.