Bzzz_BANNER

Bzzz Premium Honey

Branding Services / Product design

industry

Food, Honey

client

Ibari group

year

2012

awards

Pents_gold_2013

overview

A premium honey that speaks for itself.

challenge

Local honey manufacturer set the assignment of developing a name, logo and packaging for a quality natural honey. After the development of hexagon-shaped cupboard packages, we were given a new task: wrap the limited edition of honey jars as if they were a business gift.

solution

The initial sketches made by our art director during the briefing session with the client served as packaging concept for the product. Designed in a notion of biomimicry, the wooden hive left no room for alternative concepts and made the way to the technical execution. What any other container can pretend to enclose honey better than the hive itself?

As to the brand name and the logo, they were developed to resemble the natural buzz and bee waggle dance. We are very proud with this project for many reasons. It was not only the fact that it garnered unprecedented number of respected awards in design and advertising industries but possibly more gratifying still has been great positive feedback from all over the world.

Click for more

Bzzz_01
Bzzz_02

Packaging out of wood as an improvised beehive place holder to contain honey.

Bzzz_03
Bzzz_04
Bzzz_05
Bzzz_06
Bzzz_07_1
Bzzz_07_2
Bzzz_07_3
Bzzz_07_1
Bzzz_07_2
Bzzz_07_3
Bzzz_07_1
Bzzz_07_2
Bzzz_07_3
1/3

More works