New brand creation / Packaging design
Packaging that transforms usual jam eating process into an interactive activity.
How can you make a child eat that one meal that’s so important and yet that he avoids having at all cost? Given that jam is one of the most essential components of a traditional morning meal, our focus was to find a more appealing way to consume it.
We came up with a new concept for the packaging, that modifies the way child usually looks at jam. We structured our packaging concept based on a painter’s palette. Easy to hold, with five small jars, the size of each being the recommended sugar portion of a child’s daily intake of jam. These flavorful jams (strawberry, fig, pumpkin, peach and feijoa) act as the colorful paint that allow the imagination of our little artists run wild on a piece of canvas made out of toast and a spoon acting as a paintbrush.
The name and branding are simple and direct reflecting the fun spirited concept of the packaging design. Eating jam becomes an interactive activity, a creative art task and an exciting daily ritual, all thanks to this unique packaging design․