Degustation
Branding Services / Packaging design
industry
Restaurant,cafe
client
Degustation
year
2018
awards
overview
Degustation is a unique restaurant concept that invites guests to embark on a global culinary journey all in one place. Divided into distinct food stations, this vibrant eatery offers a delightful array of cuisines from around the world, providing the perfect spot for those seeking a quick and delicious bite amid the fast-paced tempo of urban living.
challenge
A client has approached us with an idea for a new “food court”-like restaurant. This place would combine different cuisines in one location, with the area divided into stations where customers can go to and order the food they prefer. So, it would be a great spot to grab a quick and delicious bite for anyone who has a dynamic, high-tempo lifestyle. Our task was to come up with a name and develop the entire brand identity that would emphasize the uniqueness of this concept and emotionally connect with the target audience.
solution
Drawing inspiration from the integral role of stations, like train stations, in facilitating city life and mobility, we named the new restaurant "Degustation." The concept revolves around a range of diverse "food stations" where customers can sample and savor various types of cuisine, reminiscent of a delightful culinary journey.
The brand identity emphasizes the urban lifestyle, portraying elements of fast-paced life, such as zebra crossings, bicycles, and people on the go. The brand identity has also been applied to Degustation's in-house lemonade line, which is also sold at the “food stations." We aimed for customers to identify with the brand and feel empowered, seeing a reflection of their own lifestyles in the bold and relatable design.
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Drawing inspiration from the integral role of stations, like train stations, in facilitating city life and mobility, we named the new restaurant "Degustation."
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