From Meadows to Kitchen – Grandma’s Secrets!
Packaging design
industry
Book, Calendar
client
GIZ
year
2013
overview
Grandma’s secrets from meadows to kitchen.
challenge
The purpose of creating the cookbook the preservation of Armenian culinary recipes. Wild herb recipes were gathered throughout Armenia.
solution
We created a character of Armenian grandmother-botanist, who devoted her whole life to investigation of wild herbs of Armenia and generously passes on her rich experience to future generations.
Cook book execution style as well as authentic decorations leave an impression of a handwritten dairy of the grandmother, thereby facilitating the contact establishment with the readers and drawing them into the archives of culinary masterpieces. There was also created a calendar in the same atmosphere as the cookbook. And also above all, a spoon as a gift from the grandmother! The cook book was printed disseminated free of charge to serve its mission of Armenian culinary traditions preservation. The Cook Book was recognized as the best editorial among GIZ Worldwide
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