New brand creation
When you see the final product, you rarely go into the making process details.
This is not the case of Gawatt branding.
Gawatt which in Armenian means cup not just an ordinary cup for us. It is take-out coffee shop in steampunk style. Without first two letters it is a name of the universal steam engine inventor or unit of power that one can get with a cup of coffee. In this logic we designed different sizes of cups depending on the power charge of their contained-watt, kilowatt, megawatt, terawatt. Gawatt fills in the existing gap of take-out coffee shops in Yerevan by delivering joyful and excitement atmosphere to its target audience.