gs-banner-FINAL

Good Start

Branding Services / Packaging design

industry

Clothing, Accessories

client

Good Start

year

2023

awards

2023_gold
Pents_silver_2023

overview

For most people, it's really hard to get up in the morning. Everyone lacks motivation. This insight has inspired us to develop a new brand of socks for our client. Socks are one of the items that people use in the morning when they wake up.

challenge

The idea behind the 'Good Start' brand was to use the packaging to send a motivational message to those unwrapping the socks. And who better to inspire us than the greatest minds of all time?

solution

We gathered motivational quotes from famous personalities such as Walt Disney, Pablo Picasso, and Thomas Edison and placed them on the packaging. Each quote is accompanied by an illustration of the quoted person's head or mouth, which matches the opening of the socks. The quotes can be detached from the label and used as stickers on different surfaces. So, people can take the person’s thoughts away with them for constant inspiration.

Our pack contains seven pairs of socks, each with a famous person and their quote for every day of the week. When someone takes a new pair of socks in the morning, they’ll see an inspiring message that motivates them to have a good start to their day.

Click for more

The logo combines the quote icon and exclamation mark, while also resembling a stamp!

GS_02
GS_04

NEW SOCKS, NEW DAY, NEW INSPIRATION - GET A GOOD START!

GS_05
GS_06_01
GS_06_02
GS_06_03
GS_06_04
GS_06_01
GS_06_02
GS_06_03
GS_06_04
GS_06_01
GS_06_02
GS_06_03
GS_06_04
1/4
GS_07
GS_08
Gs_10
GS_12

A PARTING WISH WRAPPED AS A GIFT.

GS_13
GS_13

WITH EACH NEW PAIR OF SOCKS YOU GET AN INSPIRING MESSAGE TO HAVE A GOOD START OF THE DAY.

GS_16
GS_17_01
GS_17_02
GS_17_01
GS_17_02
GS_17_01
GS_17_02
1/2
GS_18
GS_20

More works