New brand creation
Food, Savory Snack
Our client needed a branding and packaging design for a line of 16 different varieties of nuts and dried fruits. Labeled as super foods, the popularity of nuts and dried fruits has been on the rise these past few years. Although most people know about their usefulness but the perception of their individual health benefits is blurred.
We had the task to emphasize the nutritive and health benefits of the products and show their specific roles in fortifying the immune system.
We have imagined each of these 16 types of nuts and dried fruits as heroic characters. All of them are wearing their specific headgear ready to guard and protect. However, none of them is holding arms, because these are pacific heroes, instead of destruction and war their mission is to repair and make our bodies healthier and our immunity stronger.
The Heroes are all a part of a squad called ‘’immuniteam’’. They all come from different historical eras and have various origins and ethnicity. To make it user friendly, we have chosen to specify on the packaging the exact benefits of each type of snack as well as the specific vitamins that it provides. We wanted to get a specific message by choosing the possessive form for the brand name: Hero’s. The message is: when you make the right choice, and eat these superfoods, you do well to your body and therefore you become the Hero yourself.