MATENITS
Packaging design / Product design
industry
Beverages
client
Matenadaran
year
2024
overview
A royal balm-drink inspired by Cilician Armenian miniatures, presented in a book-like packaging that unfolds into a ceremonial display.
challenge
Given that this elixir recipe is drawn from ancient books, our challenge was to create packaging that reflects its heritage and conveys a sense of authenticity.
solution
We drew inspiration from the rich heritage of Cilician Armenian miniatures, which are celebrated for their lavish use of gold and stunning details, integrating them into the packaging. Each facet of the bottle is carefully decorated with intricate ornaments that echo the richness and complexity of these revered artifacts. The packaging transforms into a book-like display and upon unveiling, evolves into an altarpiece, adding a sense of ceremony and tradition, turning the act of consuming the elixir into a meaningful experience. The name "Matenits," derived from the Armenian word “մատյան” (matyan) meaning "book”, embodies the essence of the product, symbolizing a treasure taken from the pages of history.
Matenits is not merely a drink; it is an invitation to partake in a timeless ritual, a connection to history, and a celebration of artistry that transcends generations. From the first glance to the last sip, it encourages you to enjoy not only its exquisite flavor but also the rich cultural tapestry interwoven into every aspect of its creation.
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The name "Matenits" captures the essence of the product, symbolizing a treasure drawn from the pages of history.
The rich heritage of Cilician Armenian miniatures, known for their lavish gold and exquisite detail, is woven into the packaging.
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Each facet of the bottle is adorned with elaborate ornaments, as a tribute to timeless beauty and artistry.
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