Sometimes nutrition facts are far less persuasive than the engaging packaging!


Client: Ashtarak Kat
Date: 2010

Service: Product design, Packaging
Category: Food, Dairy product

Yogurt is known and consumed in almost all parts of the world. It can be more pleasant if it will have tasty and delicious package designs. Being dissatisfied with the previous design, the client set the task of making the MOJO bottles more appealing to the target.
During the first stage of work, the designers concentrated on stylish looking concept and explored ways to express it visually in the slim-shaped fitness body container. After extensive photo sessions the final design was eventually made on the version of mixing brand name letters with fruit photos on dominating fresh-looking white background. Fruit colors drove the design

color palette and helped to organize the product range.

The new “look and feel” of MOJO yogurts immediately interested our target audience. Backbone not simply accomplished the task of capturing the young audience through creating distinguished and colorful packaging but executed and drove yogurt market transformation. It soon became proven market leader in its category and became the client company’s primary marketing vehicle.