Moo Goo

Moo Goo

Client: Slovenské pramene a žriedla
Date: 2012

Service: Packaging
Category: Dairy product

European hot and cold milk syrups were intended for children and adults. The task was to help concerned mothers make their kids want to drink milk. At present 3 attractive flavors are produced – caramel, cocoa, and vanilla.

The Project commenced with brand name development. Moo –  is a cow sound, goo – comes from gooey, which is attributable to a syrup. With the brand name decided, we moved to brand visualization process and developed a brand character of happy super-cow to communicate the brand promise to the target.

The brand firstly launched in Slovakia and had a great market success, shaping a new product category. At present, the brand is planning its expansion to other European countries.