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Moo Goo

Packaging design

industry

Dairy product

client

lovenské pramene a žriedla

year

2012

overview

European hot and cold milk syrups are intended for children and adults. At the time the 3 attractive flavors were produced – caramel, cocoa, and vanilla.

challenge

The task was to help concerned mothers make their kids want to drink milk.

solution

The Project commenced with brand name development. Moo – is a cow sound, goo – comes from gooey, which is attributable to a syrup. With the brand name decided, we moved to brand visualization process and developed a brand character of happy super-cow to communicate the brand promise to the target. The packaging showcases a cow pattern, with the cow depicted wearing a superhero outfit. This conveys the message that the product is beneficial for health and can contribute to increased strength.

The brand firstly launched in Slovakia and had a great market success, shaping a new product category. At present, the brand is planning its expansion to other European countries.

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At the time 3 attractive flavors were produced – caramel, cocoa, and vanilla.

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The cow is wearing a superhero outfit, conveing the message that the product is beneficial for health.

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