Packaging design / New brand creation
Food, Savory Snack
Realistic-looking packaging for nuts and dried fruits.
We wanted to create a project that would most accurately reflect the idea that we always follow ''less design more nature".
While creating Pchak we didn’t want to go far from the original idea by including additional design elements. We used the same approach for naming “Pchak” which is the Armenian equivalent of “tree hollow”. Pure nature now found its place in our urban daily life. With Pchak’s packaging you can enjoy the harvested nut supplies and dried fruits not only in winter but all year long.
Packaging design allows you to stack products on top of each other creating a tree.
Less design more nature.