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ROY&JOY CHOCOLATE

Packaging design / Branding Services

industry

Chocolate

client

ROY&JOY

year

2024

awards

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overview

Roy & Joy isn’t just a chocolate brand, it’s an invitation to step into a delightful, Victorian-inspired world. Each bar is crafted to spark your imagination, offering a playful escape where every piece of chocolate tells its own story.

challenge

Inspired by the characters of Roy, Joy, and the "&" that connects them, each bar brings a unique visual to life. The colorful designs within each piece reflect the spirit of companionship and joy, transforming chocolate into an immersive adventure.

solution

From Victorian-inspired packaging to the intricate engravings on each bar, every detail of Roy & Joy is thoughtfully designed to transport you into an extraordinary world. Whether you’re enjoying a quiet moment alone or sharing with friends, Roy & Joy invites you to indulge in a sweet escape and uncover the characters and stories hidden within each chocolate bar.

Roy & Joy isn’t just about exceptional chocolate - it’s about the stories, the fun, and the imaginative adventure inside every piece. If the line expands, new characters and flavors will join the journey, ensuring that every visit to our world offers a fresh and exciting experience.

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Engravings of characters' story elements, with colourful accents create an immersive, joyful journey.

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From Victorian-inspired packaging to the delicate engravings on every bar, every aspect of Roy & Joy is thoughtfully designed to transport you into an extraordinary world.

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