Another project with our partner in Iran. In design for dairy products in this select market, brands often use the image of a cow on their packaging. This is an influencing factor to the weak differentiation of brands on the shelf.

Our task was to bring a variance and convey the brand values more effectively yet stay within the category logic where its core tenets would still be recognizable.

We noted that the differentiation of brand designs on the dairy section shelf is quite weak, making it difficult for consumers to single out a product. In addition, the image of a cow is so often used by competing brands. So we created a design that would tickle the consumers’ interest and draw his attention, creating a needed emotional connection.