Shabeeg T-shirt Illustrations

Shabeeg T-shirt Illustrations

Client: Shabeeg Ltd
Date: March 2016

Photography: Backbone Branding
Photoshoot Campaign:
Emma Grigoryan “Thiternik”

Service: Illustration
Category: T-shirt Design

Besides the main branding line we have developed exclusive illustrations for Shabeeg t-shirts, depicting traditional Armenian elements.
The illustrations present the endemic animals that inhabit or have inhabited in the territory of Armenia the territory of Armenia from ancient times and are included in the Red Book. They also portray the Armenian heroes, represent Armenian legendary miniatures and national ornaments.

The illustrations of the t-shirts are worked out keeping hip, stylish and modern in mind though carrying the traditional spirit, representing it in a modern way and spreading the essential ethnicity of the brand through the t-shirts around the world.