The idea that begins to act as an independent project worth to be produced and implemented into life.

The copyright in this concept belongs to Backbone Branding “ArtStep” LLC and is available for purchase.

Interactivity has become a powerful competitive advantage in nowadays market. Creating the “Squeeze & Fresh” juice cup we shared the idea of the package, which communicates. The label of the juice cup is simple but dynamic and it acts with you when you use it. It makes you excited, gives a creative mood and makes you feel a part of something.