TAK_BANNER

Tak

Rebranding & Redesign

industry

Cake Powder

client

TAK MAKARON

year

2022

awards

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overview

Our partner - the leading company in pasta and flour in Iran, Tak Makaron, wanted to breathe new life into one of its best-loved products; cake mixes.

challenge

We were to maintain the brand’s identity while creating a more modern, “tasteful” look for the consumers to feast upon, without deviating from traditional approaches and perceptions already prevalent in the market.

solution

Clear conditions were laid before us: Two factors had to remain - the logo, and its matching design (a green and white checkered pattern), which were its standing reputation within the market. So, without completely changing its face, we looked at rather spicing up the old version to draw fresh attention.

We came up with the idea to transform the product packaging into a cheerful multivolume set of cookbooks, offering a new and useful friend to the kitchen. The boxes are numbered, making it easier for customers to distinguish each product flavor, and also prompts buyers to purchase the other available options so as to complete their “collection”. Each box stands on display, like an updated book with a new front cover, enticing you to delve into its story of flavor.

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We came up with the idea to transform the product packaging into a cheerful multivolume set of cookbooks, offering a new and useful friend to the kitchen․

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The boxes are numbered, making it easier for customers to distinguish each product flavor, and also prompts buyers to purchase the other available options so as to complete their “collection”.

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