Tak Flour
Packaging design / Rebranding & Redesign
industry
Food, Flour
client
TAK MAKARON
year
2023
overview
We innovatively changed "Tak" flour's design, keeping brand recognition.
challenge
Our goal was to enhance the on-shelf attractiveness of "Tak" flour while maintaining its distinctive brand identity and ensuring recognizability. Considering that flour is a product with a singular flavour and limited variation in packaging options, we needed to devise a clever marketing strategy to differentiate "Tak" flour from its competitors.
solution
We created diverse designs with unique illustrations on each "Tak" flour package. The bold black packaging serves as a backdrop for the flour's artistic display, showcasing sculptural shapes of popular bakery items like bread and croissants. These designs highlight the product and give a nod to its craftsmanship. The "Tak" logo stands out prominently, helping to maintain brand recognition, while the brand's signature pattern on the sides reinforces its identity. This combination of art and branding makes "Tak" flour visually appealing and easily recognizable on the shelf.
At the heart of the design lies bold black packaging, acting as a canvas for the flour's artistic expression.
Across this canvas, flour manifests as sculptural masterpieces, intricately shaped into beloved bakery products.
These flour sculptures not only showcase the product within but also evoke a sense of craftsmanship and artisanal quality.
We offered diverse designs featuring unique product illustrations for each package.
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