New brand creation / Packaging design
Tea and sweets TeaGether in one box.
The challenge we were given was to offer customers an opportunity to sample the types of sweets used in the tea-drinking ceremonies of different cultures.
Since tea is a social beverage that people enjoy with friends and family members, we chose a name for the brand that would express the idea of bringing people TeaGether for a tea time experience! The design of the packaging draws immediate curiosity with its quaint wooden table and the lid in the form of a tablecloth laid out ready to receive guests for teatime.
Every detail reflects the respective culture’s style – from the teapots and teaspoons to the chair styles and even the textiles. These designs, mingled with the fragrance of wonderful teas and sweets, offer a truly global flavor experience.