By replacing everyday plastic packaging, and creating new habits, we are playing our part in making regenerative consumption accessible to all consumers.
The main goal of this project was to add conscious consumption to our daily habits by replacing everyday plastic packaging with reusable packaging.
We designed simple and eloquent packaging to stand out on the shelf among the displays of bright competitors overloaded with design elements. Using a minimalistic style, we purposed to recall the simple truth that less is more, in any field. A bold sticker, along with the name of the product, draws attention to the center of the packaging.
The sticker is cut into the shape of the grain inside, indicating the type of product, without its illustration. Buyers can purchase the product in brown paper bags as well as a collection of glass refillable jars for an added feature to their kitchen. In purchasing this product, they receive not only eco-packaging, but also a reminder and written instructions for pursuing a sustainable behavior thereafter. The simple “THANK YOU” smiles kindly at you everyday, reflecting nature’s gratitude for your step to: Reduce. Reuse. Recycle.