TOMACHO
Branding Services / Packaging design
industry
Food, Sauces
client
Ibari group
year
2020
awards
overview
This is a project about the number 1 most popular fruit in the world; tomato and products derived from tomato.
challenge
Given that tomato derived products are constantly present in our kitchen pantry, our goal was to create a design approach that was equally as popular and approachable as the product it contained.
solution
We gave our imagination a challenge by asking it this question: if this brand’s tomatoes were characters with their own distinctive personality traits, how would they act, what they look like and how would they spend their day? Consequently, we have made these tomatoes come to life by giving them a personality traits and moods.
We have created specific hand drawn characters depicting each of the 10 types of tomato product within the line.Each character is at a precise stage of their lives, from the baby cherry tomatoes, to the wrinkly and dried out tomato in oil. And they all belong to the same family: Tomacho. Just say the word Tomacho, doesn’t it simply uplift your mood and make you smile? The hot bloodedness of the Macho character suits the bright red color that characterizes a tomato. And that’s how the name “Tomacho” was born. Also, the “macho” qualification perfectly sums up the storyline that we have created for our characters. Tomachoes are brave beings, proud to be a part of such a high ranking family. The Patriarch of the family, takes his duty of protecting his family and spends his time making sure that GMO, pesticides and any other artificial substance would stay away from his fresh and healthy children, so that they mature and ripen in the most natural way possible. Their family Motto which they yell out loud is “Authentic from Head to Toe”.
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Each character is at a precise stage of their lives, from the baby cherry tomatoes, to the wrinkly and dried out tomato in oil.
Sundried tomatoes are symbolized by the grandfather, the eldest member of the "Tomacho" family.
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The Patriarch of the family, takes his duty of protecting his family and spends his time making sure that GMO, and any other artificial substance would stay away from his fresh and healthy children․
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