One of our latest projects Volterman is a new dimension where Backbone Branding decided to bring its design and branding expertise. We wanted to support an innovative idea which will greatly improve the quality of human life.
Since, the product is more than just a wallet, so our challenge was to create a brand which will convey the benefits of unique functions and generate a strong emotional attachment to the product. This thinking has given birth to VOLTERMAN. A personality who is next to you in all the circumstances of life.
He is there to remind you, to protect you, to empower you, to connect you and provide energy in the most critical situations. That is why he is a smart personality with 5 impressive features and functions such as: built-in power bank, distance alarm system, thief detector camera, global WiFi hotspot and global GPS tracker. Three types of the most frequently used wallets were chosen to serve as the curtail ingredients of the Volterman family: the bifold, cardholder and the travel wallet. All 3 different product designs are available in superior quality Nappa leather. As we have analyzed the behavior and daily life of our customers, we have learned that people needed support in their mobile lifestyle. To support people’s mobility, they needed an ENERGY SUPERMAN. That energy is closely linked to electricity (voltage) and connectivity. So a man who has constant access to electricity (voltage) and ready to support you is VOLTERMAN. He is there to provide you with the “Confidence to Continue Your Lifestyle”.
VOLTERMAN is currently presented on a worldwide known crowdfunding platform Indiegogo.com beating the record of collecting the 100% of its initially fixed goal in just the first day and 450% more on the following 5 days.