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YAN Organic

Product design / Packaging design

industry

Soft drinks

client

SIS Natural

year

2017

awards

2020

overview

A unique glass bottle which immediately put the product into the premium category - the result of Backbone Branding’s collaboration with SIS Natural juice manufacturer.

challenge

There was a need for a bottle that reflects in its own design the natural and organic quality of the juice that it contains. A structures that screams ‘’NATURAL’’ and is in harmony with Nature

solution

The brand concept is “Organic in Everything” which has served as an impetus for the new line of Yan brand. New design is based on biomimicry. We have studied the shape of an apple, especially a bitten one, how they can become complementary to one another when put side by side and have transported this Natural shape into the glass bottle, structuring them in order to stay true to the form of the fruit.

We also designed a new label for a brand new organic juice line with application of a stylized calligraphic inscription “Yan”, as a thin grass reed reminding the nature. Recycled paper is used for glass bottle label.

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A unique glass bottle which immediately put the product into premium category

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Bottle design is based on the shape of a bitten apple.

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More works