Rebranding & Redesign / Product design
Inventive juice packaging design that looks like a fresh fruit sitting directly on top of a juice glass.
The main task was to emphasize the freshness of fruit drinks and to present an updated, competitive design.
Exploring the essentials of Yan Sparkling juice brand, we gave it this simple solution – the natural fruit that is right on Your glass. Making something like a trick, the real fruit put on the glass, transformed into an entire bottle which idea is completed with an expressive design, which transparent label shows the naturality and freshness of the juice. The use of transparent label is effective in catching the eyes of shoppers who appreciate seeing exactly what they'll be consuming. The product was rebranded from Siya to Yan Sparkling․